Terms of Service

Version: 2026-06-24 Effective date: 24 June 2026

These Terms of Service ("Terms") govern your access to and use of the WebFunnelWatch service. Please read them carefully. By creating an account or using the service, you agree to these Terms.

1. Who we are

WebFunnelWatch is a service operated by Growth Systems Ltd, a company registered in England and Wales (company number 17296140), whose registered office is at The Fisheries, 1 Mentmore Terrace, London, E8 3PN, United Kingdom ("WebFunnelWatch", "we", "us", or "our"). "WebFunnelWatch" is a trading name of Growth Systems Ltd.

You can contact us at support@webfunnelwatch.com.

In these Terms, "you" means the person or organisation using the service.

2. The service

WebFunnelWatch is a competitive-intelligence tool. It accesses publicly available web-to-app subscription funnels (for example, quiz, onboarding, and paywall flows) operated by companies you choose to monitor, captures screenshots of each step, tracks how those flows change over time, and presents pricing and narrative intelligence to you (the "Service"). The Service is delivered through our websites and applications at webfunnelwatch.com, app.webfunnelwatch.com, and api.webfunnelwatch.com.

The Service is used both by organisations and by individuals. You may use it on behalf of a business, or as an individual for your own professional purposes. The Service is not directed at children, and you must be at least 18 years old to use it. If you are using the Service on behalf of an organisation, you confirm you are authorised to accept these Terms for that organisation.

If you are using the Service as a consumer — that is, wholly or mainly outside your trade, business, craft, or profession — please see clause 12, which sets out rights you have that these Terms do not affect.

3. Your account

To use the Service you must create an account. You agree to provide accurate information, to keep your login credentials secure, and to be responsible for everything that happens under your account. You must tell us promptly at support@webfunnelwatch.com if you believe your account has been accessed without your authorisation.

Access to the Service may be controlled by an access-approval step and by user roles (for example, viewer and administrator roles within an organisation). You are responsible for managing the people you invite to your organisation and the access they hold.

4. Acceptable use

You agree not to:

• use the Service in any way that breaks the law, infringes anyone's rights, or breaches any obligation you owe to a third party;
• use the intelligence or data obtained through the Service for any unlawful purpose, including unlawful discrimination, harassment, or anti-competitive conduct;
• attempt to gain unauthorised access to the Service, other accounts, or our systems, or interfere with or disrupt the integrity or performance of the Service;
• copy, resell, sublicense, or commercially redistribute the Service or substantial parts of its output except as expressly permitted;
• use the Service to build or train a competing product, or to scrape, replicate, or reverse-engineer the Service itself; or
• circumvent or interfere with any access controls, usage limits, or security features.

You are responsible for ensuring that your own use of the intelligence produced by the Service complies with all laws and regulations that apply to you.

5. How WebFunnelWatch collects intelligence

The Service works by accessing publicly available marketing and funnel pages published by the companies you choose to monitor. We design our crawling to access information that is openly available to any visitor of those pages.

We are not affiliated with, endorsed by, or connected to the companies whose funnels are monitored, and the Service does not imply any such affiliation or endorsement.

You acknowledge that:

• the companies whose funnels are monitored are third parties with whom we and you have no special relationship;
• the Service accesses only pages that are publicly accessible without logging in, registering, or making a payment;
• the intelligence produced reflects information that was publicly accessible at the time it was collected; and
• you are responsible for ensuring that your use of that intelligence is lawful in your circumstances.

6. Use of artificial intelligence

The Service uses third-party artificial-intelligence tools as part of its crawling and analysis pipeline to interpret and summarise the content it collects. Outputs generated with the assistance of these tools are produced automatically and may contain errors, omissions, or misinterpretations. See clause 7.

7. No warranty on accuracy; decision-support only

The intelligence produced by the Service is gathered from third-party sources and processed automatically, including by artificial-intelligence tools. It may be incomplete, out of date, or wrong. It is provided for decision-support purposes only and is not a guarantee of fact. You should independently verify anything you intend to rely on for a material decision. To the extent permitted by law, we give no warranty that the intelligence is accurate, complete, or fit for any particular purpose. This clause does not affect the statutory rights of consumers (see clause 12).

8. Service availability

We aim to keep the Service available and working well, but at this stage we do not offer a guaranteed service level (SLA). The Service is provided "as is" and "as available," except for any guarantees that apply to consumers by law. We may modify, suspend, or discontinue features from time to time. Where we plan significant changes that affect you, we will make reasonable efforts to let you know.

9. Intellectual property

We (and our licensors) own all intellectual-property rights in the Service, including its software, design, and branding. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business or professional purposes in accordance with these Terms.

As between you and us, the intelligence outputs generated for your account through your use of the Service are made available for your internal use. We retain the right to operate, improve, and provide the Service, including the underlying systems and aggregated, de-identified operational data.

10. Plans, fees, and billing

Free and paid plans. We offer both free and paid plans. The features and limits of each plan are described at the point of sign-up or purchase.

Free plans. Free access is provided without charge. We may change, limit, or withdraw free access at any time.

Paid plans. Paid plans are billed in advance on a recurring basis — monthly or annually, as you choose at checkout. The price, billing cycle, and what is included are shown to you before you purchase. Unless stated otherwise, prices are exclusive of any applicable taxes, which will be added where required.

Payment processor. Payments are processed by Stripe (Stripe Payments UK Limited and its affiliates). By purchasing a paid plan you also agree to Stripe's terms. We do not store your full payment card details; these are handled by Stripe. We hold limited billing information such as your billing email, plan, and payment status.

Automatic renewal. Paid plans renew automatically at the end of each billing cycle at the then-current price, until you cancel. By subscribing, you authorise us (through Stripe) to charge your payment method for each renewal.

Price changes. We may change our prices. If a change affects your plan, we will give you reasonable notice before it applies to your next renewal. If you do not accept the new price, you can cancel before the renewal takes effect.

Failed payments. If a payment fails, we may retry it, and we may suspend or downgrade your access until payment is made.

11. Cancellation and refunds

Cancelling. You can cancel a paid plan at any time through your account settings or the billing portal. Cancellation takes effect at the end of your current billing period — you keep access until then, and you will not be charged again after that.

Refunds (business users). Except where the law requires otherwise, payments are non-refundable, and we do not give refunds or credits for partial billing periods, unused time, or downgrades. We may, at our discretion, issue a refund — for example, where the Service has not worked as it should. Refunds, where granted, are processed through Stripe to your original payment method.

Consumers. If you are a consumer, the above is subject to your statutory cancellation and refund rights — see clause 12.

12. Your rights as a consumer

This clause applies if you are a consumer (using the Service wholly or mainly outside your trade, business, craft, or profession). Nothing in these Terms removes or reduces the rights the law gives you as a consumer, including under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013.

14-day cancellation right. When you buy a paid plan online, you normally have 14 days to cancel and receive a refund. Because the Service is provided digitally and you will usually want access straight away, when you subscribe you can ask us to start providing the Service immediately. If you do:

• you agree that we may begin providing the Service during the 14-day cancellation period; and
• if you cancel within the 14-day period before the billing cycle ends, you will be charged a proportionate amount for the time you had access, and refunded the balance; and
• you acknowledge that once the Service has been fully provided for the period you paid for, your right to cancel that period is lost.

Quality. We must provide the Service with reasonable care and skill. If something is wrong with the Service, you have legal remedies, and nothing in these Terms limits them.

You can find out more about your consumer rights from your local Citizens Advice service or the Competition and Markets Authority.

13. Suspension and termination

You may stop using the Service and delete your account at any time through your account settings (see clause 14).

We may suspend or terminate your access if you breach these Terms, if we are required to by law, or if continuing to provide the Service to you would expose us or others to legal or security risk. Where it is reasonable to do so, we will give you notice first. If we terminate a paid plan other than for your breach, we will refund any amount you have paid for service you have not yet received.

On termination, your right to use the Service ends. Clauses that by their nature should survive termination (including clauses 7, 9, 11, 15, and 18) will continue to apply.

14. Deleting your account and your data

You can delete your account yourself at any time in your account settings. When you do, we permanently delete your account and the associated data from our authentication system and our application database, as described in our Privacy Policy, subject to the limited retention periods set out there (for example, billing records we are legally required to keep).

15. Liability

Nothing in these Terms limits or excludes our liability where it would be unlawful to do so — this includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and (for consumers) anything that cannot be limited or excluded under consumer law.

If you are a consumer: we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. We do not exclude or limit your statutory rights in any way.

If you are a business user: subject to the first paragraph of this clause, and to the extent permitted by law:

• we are not liable for loss of profits, loss of business, loss of anticipated savings, loss of data, or any indirect or consequential loss; and
• our total liability to you arising out of or in connection with the Service and these Terms, in any 12-month period, is limited to the greater of (a) the total fees you paid us for the Service in that period, or (b) £100.

16. Indemnity

If you are a business user, you agree to indemnify us against any claims, losses, and reasonable costs we incur arising out of your breach of these Terms or your unlawful use of the Service or its outputs. This clause does not apply to consumers.

17. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we will update the version identifier and effective date at the top and take reasonable steps to notify you (for example, by email or an in-product notice). For changes that affect a paid plan, we will give notice before they apply to your next renewal. Your continued use of the Service after changes take effect means you accept the updated Terms. Each version of these Terms is identified by the version date shown at the top, and we record which version you accepted when you signed up.

18. Governing law and jurisdiction

These Terms and any dispute arising out of them are governed by the laws of England and Wales. The courts of England and Wales have jurisdiction. If you are a consumer living elsewhere in the UK, you may also bring proceedings in your home jurisdiction.

19. General

If any provision of these Terms is found to be unenforceable, the rest remain in force. Our failure to enforce a right is not a waiver of it. You may not transfer your rights under these Terms without our consent; we may transfer ours in connection with a reorganisation, merger, or sale of our business. These Terms, together with the Privacy Policy and Cookie Policy, are the entire agreement between you and us regarding the Service.

WebFunnelWatch is a trading name of Growth Systems Ltd, registered in England and Wales, company number 17296140.